An event celebrating the four fragrances from the Born in Roma collection by Valentino Beauty. Seven days in Puglia, between Masseria Il Melograno and Tamerici Beach Club, transformed for the occasion into storytelling spaces inspired by the fragrance line. Lifestyle, beauty, and local culture immersed a select group of guests in authentic experiences, moments of relaxation, and two exclusive events: the Elite Party with Elodie and a special evening with La Rappresentante di Lista. A multisensory journey through scents, music, and the Apulian landscape that conveyed the brand’s essence through the excellence of Italian hospitality.

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