An event to celebrate 50 years of the Group’s innovation and vision, retracing its history and values while projecting the brand into the future. Four days of activities in Turin, including business sessions and public initiatives. The first two days featured inspirational talks and special guests such as Alberto Alessi, Riccardo Patrese, Dani Pedrosa, and John Elkann, in front of 1,400 international stakeholders. The final two days welcomed 7,300 participants with historic vehicle parades, a DJ set curated by Club Silencio, and activities for families and employees. The project involved 220 people, 16 hotels, 5 airports, 11,256 hours of work, nearly 10 km of cables, and 15,600 kg of LED screens, transforming the OGR headquarters into an immersive narrative of heritage and sustainable mobility.

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