A roadshow that effectively communicated the sustainable and technological evolution of the Daikin universe in a widespread, immersive, and hands-on format, bringing innovation directly to customers and partners across the country. The tour covered 12 stops, transforming each city into an immersive experience through six thematic islands dedicated to innovation and more than 40 training sessions for designers and installers. Special focus was placed on Emura 3 and Multi+, presented through both technical and emotional storytelling. An initiative that strengthened relationships with customers and partners, conveying the brand’s future vision at every stage of the journey.