To enhance the brand awareness and strengthen its positioning in the market
Spring 2018 / Riccione and Busto Arsizio
An integrated communication project by Sinergie for Eolo, new player in the TLC market.
The first part of the communication strategy (which will last for the entire 2018) developed on two main events:
The first one was a B2B convention held at Palacongressi in Riccione dedicated to both partners and customers. For the occasion, the agency organized an entire domination of the city with some guerrilla marketing activities.
The second event was the inauguration of Eolo’s new Headquarters in Busto Arsizio, the so-called “Fabbrica italiana del wireless” (Italian wireless factory): a new technological hub and beating heart of the company.
Thanks to its strong expertise, Sinergie planned, built and developed some strategic and creative initiatives managing the organization and production of the two events.
From logistic to the format creation, the aim was to promote the brand to the final consumer, strengthening its presence on the Italian territory in an impacting way. The result was a commercial communication plan full of contents that will lead the company to higher goals.All Case Histories