YOUTUBE PULSE 2018


Google / Milan, 2018
SOCIAL SHARE
WHO

Google

WHY

Presenting the new show schedule

WHEN & WHERE

Milan, 2018

WHAT

For the second consecutive year, Sinergie organized the annual event dedicated to stakeholders of Google’s video platform. The creative focus of the event highlighted the importance of being active protagonists in the creation of contents (as the claim stated “More than just viewer”).

YouTube Pulse 2018 took place in Area56 in Milan, understanding the client’s need to create a recurring appointment by retracing the past edition. Same location and thematic areas but totally renewed contents.

Music, Make Up, Food and Sport represented the main entertainment corners for the pre-show, just as for the digital platform, making them unique experiential moments thanks to the participation of creators and influencers.

The creation of a dish dedicated to the Google home page signed by a star chef, and a GP motorcycle simulator as the protagonist of the sport area.
In addition, there were make-up stations where it was possible to learn the secrets of prosthetic makeup and musical totems equipped with headphones to listen the playlist of the event.

On stage, the institutional moments brought by YouTube Top Management alternated with live musical performances and a comic conduction that connected each moment of the event.

All Case Histories