An event for YouTube stakeholders
The YouTube Pulse 2017 event took place in the exclusive Area56, in the center of the fashion district in Milan. More than 400 people between media agencies, clients, press and partners had the chance to get their hands on the many opportunities that Google’s video platform can offer in terms of high quality contents and adv planning.
Beauty, Food, Sport and Fashion were the main topics of the installations during the pre-show, during which guests, thanks to the customized videos and YouTube Italia creators’ live-performances, lived a real immersive experience. In the Sport and Fashion corners there was a Formula One simulator and a neon-photo booth, to feel like in a runway show.
The second part of the event was dedicated to institutional speeches, with YouTube Italia and Google’s Top Management on stage, with some famous Italian singers, the dances Rima Baransi and Roberto Saviano.All Case Histories