UEFA TROPHY TOUR


Unicredit / Italy, 2017
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WHO

Unicredit

WHY

A Roadshow to bring the emotions of UEFA Champions League all around Italy

WHEN & WHERE

Italy, 2017

WHAT

Once again, Italy hosted the UEFA Champions League Trophy Tour: the roadshow promoted by Unicredit and organized by SINERGIE, which gathered all Italian soccer lovers around the famous European Cup.

Eight squares in eight regions were transformed into meeting points where to join the Champions Leagues Ambassadors, take a selfie with the cup and participate in the numerous engaging activities for both children and adults.

SINERGIE worked on the event back in 2012, and this year the agency managed the entire project starting from local permissions, the relationship with the Public Administrations, and the control of the squares and of the fans who jumped on the most famous Red Truck in Europe (managed by the French agency Auditoire). The roadshow offered a unique moving experience to the audience in the entire country, and also to those who worked on the project.

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