THE HEALING POWER OF LIFE PLANKTON


L'Oreal / 2019, Milan
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WHO

L'Oreal

WHY

Presentation of the new LIFE PLANKTON™ ELIXIR by Biotherm

WHEN & WHERE

2019, Milan

WHAT

Sinergie organized an immersive experience for the press launch of the newest Biotherm product.

The agency managed to answer the customer’s needs thanks to its consolidated know-how in the Beauty Industry. In fact, in a completely renovated apartment, Sinergie created a sensorial journey to guide guests to discover LIFE PLANKTON ™ ELIXIR.
A team of experts, composed of a training manager, a morphopsychologist and a photographer, welcomed the guests and engaged them with some activities: they presented respectively the transformative properties of the product on the skin, provided an interpretation of features and personality and created a professional portrait given as a gift to remember the event.

The participants ended the experience by visiting the “Mystery Cave”: a fictional cave created in location by Sinergie. There, among olfactory, visual and sound stimuli, the guests experienced the atmosphere of the Canalettes Cave – the birthpalce of the product.

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