Presentation of the new LIFE PLANKTON™ ELIXIR by Biotherm
Sinergie organized an immersive experience for the press launch of the newest Biotherm product.
The agency managed to answer the customer’s needs thanks to its consolidated know-how in the Beauty Industry. In fact, in a completely renovated apartment, Sinergie created a sensorial journey to guide guests to discover LIFE PLANKTON ™ ELIXIR.
A team of experts, composed of a training manager, a morphopsychologist and a photographer, welcomed the guests and engaged them with some activities: they presented respectively the transformative properties of the product on the skin, provided an interpretation of features and personality and created a professional portrait given as a gift to remember the event.
The participants ended the experience by visiting the “Mystery Cave”: a fictional cave created in location by Sinergie. There, among olfactory, visual and sound stimuli, the guests experienced the atmosphere of the Canalettes Cave – the birthpalce of the product.All Case Histories