MAKING 2MORROW


Medtronic / 2015, Milan
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WHO

Medtronic

WHY

Sharing the news about Covidien acquisition by Medtronic and the future strategies.

WHEN & WHERE

2015, Milan

WHAT

Milan, 2 locations and 750 guests for the “Making 2morrow” event which celebrated the act of Covidien merging into Medtronic. Dal Verme theatre: a scenic design with a strong impact thanks to 3 big led screens on the walls of a tunnel and with videos in loop. A great mapping of the stage was done to interact with the presentation of Alessio Vinci, the host of the evening. Gala dinner inside the Castello Sforzesco, all privatized and customized for the occasion. An acrobatic dance in synchrony with the mapping projected on the castle’s walls. ISNT produced more than 10 videos and created a WebApp just for Medtronic. The partners of Sinergie Group worked together on the convention (logistic, booking, location, naming activities, graphics and contents, videos and ghostwriting).

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