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White & Red, White & Red, White & Red. Like Canon’s passion and trade colour. This was the guiding theme of a kick-off where SINERGIE Live Communication handled the entire organization and stage direction, from installations to logistics, from the creativity of the marketing communication for the event to entertainment. Naturally, the Milanese agency also managed all the technical aspects of the striking venue design. Show cooking of various street foods delighted the over 600 guests at Il Fabrique, an innovative Milanese nightspot tinged white and red for the occasion. A rousing Michele Tomatis got everyone engaged in his MT Live show, where quick-change transformations, with beautifully coloured stage costumes, intermixed harmoniously with the unmistakable strains of live music from the Seventies, Eighties and Nineties played by his band. The evening was capped off with a final DJ set.All Case Histories