ITALIA’S GOT TALENT


Sky Italy / 2015, Milan
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WHO

Sky Italy

WHY

Launch of the new satellite channel Sky Atlantic

WHEN & WHERE

2015, Milan

WHAT

350 selected guests enjoyed a unique immersive evening that brought them into the world of the various TV series that the channel would broadcast. On the top floor of the Diamond Tower in Milan, looking out to a breathtaking skyline, the guests were ushered into 4 halls in which the sets of the television series were installed. Interaction and multimedial effects enabled all the participants to experience the virtual reality of the TV series, with performances from time to time in the various halls that came to life when guests passed, creating special and surprising effects. Live music, 4 open bars and an elegant and unusual buffet completed an evening that included a special effect launched by the Managing Director of Sky: a count-down to the first transmissions which, from the top of the tower, lit the entire city for the five days before the launch of Atlantic.

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