ITALIAN TASTE CELEBRATION


Alfaparf / 2016, Taormina (Sicily)
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WHO

Alfaparf

WHY

Beauty Show to promote the brand and the hair-stylists who work with the company.

WHEN & WHERE

2016, Taormina (Sicily)

WHAT

The Beauty Show took place in Taormina and lasted three days. 700 guests from all over the world came to Sicily to celebrate the talents of the cosmetics’ world. The Palazzo dei Congressi hosted the runway show of some of the best international hair-stilysts, followed by the emotional speech from Alfaparf M.D Attilio Brambilla. For the gala dinner, related to the Italian cuisine, the San Marco Castle in Calatabiano was privatized and was also the location of an exciting pool party that lasted untildawn.

SINERGIE Live Communication offered tailor-made services both before and after the event. The agency chose the location, created customized set ups and graphic elements, besides managing the guests’ logistic. Trekking on the Etna, trips to Milan and Rome: these are the excursions that the agency planned for some of the delegations invited by Alfaparf.

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