Eolo, new player in the Italian market led by Luca Spada, following a national tender entrusted Sinergie with the design and implementation of the important integrated communication project. The presentation of the brand was thought for both consumers and stakeholders.
Starting from the customer’s claim “Internet dove gli altri non arrivano” (“Internet where other don’t tread”), Sinergie – SG Company’s subsidiaryspecialized in Live & Digital Communication – created a 360-degree campaign articulated in different projects including conventions, events and territorial activation.
The collaboration with Sinergie started with the creative design of the format and contents for the B2B Convention held on April the 11th at the Palacongressi in Riccione. Over 550 guests – including partners, retailers and direct customers– were invited to hear about the arrival of the brand in town. Sinergie transformed a B2B event into a communication opportunity for an extended target, opting for a real domination of the city with widespread activities of guerrilla marketing.
Sinergie support was also important for the inauguration of “The Italian wireless factory”: the 17,000 square meters campus, new headquarter and technological hub in the hometown Busto Arsizio. The event involved local and national institutions, welcomed by Luca Spada – Eolo President and Founder – who guided them to the discovering of the factory.
“Sinergie team worked as a strategic partner in the analysis of the Brand, the audience and the territory, developing creative and impactful engagement dynamics, aimed to both the B2B and B2C target. Since the first meeting with the customer, we understood the brand’s need to increase its awareness and fast penetration in the italian TLC market and we are happy to support Eolo in a broad strategic and cross-media communication project. This “business to business” approach allowed us to establish a partnership and mutual trust: a fundamental element that distinguishes the consulting activity of the entire SG Company.”confirms Davide Agarossi, Sales Director of SG Company.
Within the articulated project for the promotion of the telecommunications operator towards consumers, Sinergie’s strategy provided a national tour for the launch of the “100 Mega” product and commercial offers that will be developed in fifteen stages split into twelve weekends until the end of July. This initiative involved municipalities and schools in the Italian territory to which Eolo will offer the connectivity.
Regarding this partnership, Marzia Farè, Communication Manager at Eolo, comments: “Eolo is a young brand, we are the market “challenger”,a pioneer in the approach and research of innovative solutions for the telecommunications marketplace. To be able to transfer this placement every day we need to always move with consistent and integrated communication campaigns on different media. That’s why we decided to work with Sinergie on many of this year’s projects.”
The next appointment with Eolo is scheduled for June 16th during “TEDxVarese” that will be held in the homonymous Lombard city.Sinergie will bring to the event, the “living of connectivity”: a space designed by the creative team of the agency, which will immerse guests in the Eolo world. Thanks to to its broadband, people will have the opportunity to participate in online gaming tournaments with Microsoft Xbox stations, to relax at the Netflix corner and to purchase in complete comfortability on Amazon.
These are just some of the many activities planned for Eolo, aimed to support the penetration of the Italian market at 360 degrees. A common thread that connects the company and Sinergie in activities ranging from B2B to B2C in a strategic and creative way. Toghether, they will continue to transform the brand’s premise into a concrete and functional integrated communication plan.
Rachele Zuccolin – Client Manager
Lorenzo Penna, Davide Corradi, Anna Caserini and Silvia Cova – Project Manager
Umberto Cigognini – Creative Director
Michele Faré – Art Director
Pasquale De Benedictis – Art Director
Valerio Brusa – Production Manager