COOP MEETING


McDonald’s / 2015, Milan
SOCIAL SHARE
WHO

McDonald’s

WHY

Sharing objectives and guidelines.

WHEN & WHERE

2015, Milan

WHAT

A meeting organised at Magna Pars in Milan, enhanced by a gala dinner that dazzled the 270 participants. A carefully-designed setting in which the walls were personalized by 60 metres of projected images that immersed guests into the natural beauty of the Langhe region in Piedmont, which was the area of origin of the new menu presented. A carpet of green lawn was brought to life by the sounds and fragrances of nature, transporting guests into the landscapes of north-west Italy. Entering the hall, the participants found themselves enveloped in the delicate mists of the Langhe region at dawn, an effect completed by the sound of birdsong and the sweet scent of hay carried by the air permeated by morning dew. All the courses were put into context by sounds and images from everyday life in the Piedmont foothills.

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