GLOBAL SALES MEETING 2017


Canon Italy / 2017, Milan
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WHO

Canon Italy

WHY

Company’s Kick Off event

WHEN & WHERE

2017, Milan

WHAT

The Art theater, location of the most famous jazz concerts in the world, hosted many speeches, talk shows and an edutainment moment. At the end of the day, the Hall of Honor was set up for an informal, and still elegant, dinner. The intense working days ended at the Cosmo Hotel, where every Business Unit discussed the main topics and challenges for 2017. This is what happened during Canon’s Kick Off event of last 23rd of January, an event that was also the outcome of sobriety, contents, style, colors and images, market data and challenges. It was an important moment that started all the activities for the new year, full of great news, as the event’s claim stated: “Be the Change”. On stage, together with Canon’s Managing Director Massimo Macarti, every B2B and Services directors were involved in a dynamic talk show, and then, considering the location, there was a big surprise: an edutainment moment that followed the Jazz theme; through which every guest lived the topics linked to change as protagonist

SINERGIE Live Communication contributed to the realization of this 2 days event working, as always, in complete harmony with Canon Italy; confirming also a winning relationship that in the last years allowed the company’s Corporate Communication Team to free its creativity, with a professional staff that satisfied all requests with an efficient ability of interpretation, joining objectives and show together.

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