NEW BAYER COUNTRY PLATFORM


Bayer / 2016, Milan
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WHO

Bayer

WHY

Event launch of the new internal organization.

WHEN & WHERE

2016, Milan

WHAT

Event launch for the New Bayer Country Platform, held at the Ata Hotel in Milan . SINERGIE Live Communication, in collaboration of Walter Rolfo and Masters of Magic, created a brand new format suitable for the company’s aim to present its values to more than 300 employees. The entire day was a metaphorical trip from the concept of “Impossible” to “I’m Possible” through some games that recalled the company’s principles.

SINERGIE Live Communication directed the event, integrating several aspects of communication with the ones of spectacularization, of the “one man show” transferred important concepts without focusing the attention on the visual impact.

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