BLUE EFFECT


Bayer / 2017, Milan
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WHO

Bayer

WHY

Launch of the newest products: Lasonil 220 and Lasonil 660.

WHEN & WHERE

2017, Milan

WHAT

Over 260 guests reached Milan, to assist Bayer’s newest product launch: Lasonil 220 and Lasonil 660. The convention took place at the Marriott hotel, while the dinner was organized and set up at the Necchi Campiglio Villa; both locations were customized with blue moving head lights (both spot and wash), light and sound effects were in theme with the event name: “Blue effect”. One giant led screen 10x6mt, together with eight totem screens were placed at the Marriott; on these, there were projections of emotional videos, showreels, and images from famous works of art that introduced the different themes of the meeting (job appreciation, commitment, and resolution). Testimonial: Yuri Chechi. The happy hour and dinner took place at the Villa, where guests had the chance to enjoy a guided tour of the old housemuseum.

SINERGIE Live Communication handled the whole event: creative graphic and naming concepts, emotional videos to the direction and set up for both locations, defining timing and interventions on stage.

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