150 YEARS ANNIVERSARY


BASF / 2015, Milan
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WHO

BASF

WHY

Celebrating the 150th Anniversary of BASF, share the values and new targets of the company.

WHEN & WHERE

2015, Milan

WHAT

BASF birthday event engaged the employees and the company’s best clients. A thousand people met at Palazzo del Ghiaccio in Milan to live the company values in an enjoyable evening where there was time to put the accent on the past achievements, to think about the new challenges and, of course, to celebrate this important anniversary. The event was full of revelations, starting from the special guests: Enrico Bertolino and Fiorella Mannoia, and ended with the performance of Giuliano Palma that involved the whole audience and closed the celebration.

SINERGIE Live Communication managed each step of the event, from the direction to the ghostwriting and the creation of 4 emotional videos that were projected on a 18x6mt screen.

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